Flash Mob Phenomenon

Been pondering the strange flash mob phenomenon as of late. Trying to wrap my head around the popularity of the seemingly spontaneous outburst of a large group of people into semi-choreographed dance or song numbers. Why are people drawn to this concept? What, at it's core, is so appealing about this type of activity? I suppose, on the surface, the novelty of it all can help to explain the initial interest. You started to see these mob dances pop up everywhere a few years ago in train stations and college campuses. It was fun and inventive. Then, others took on the flash mob concept and started to use it to make political statements and social commentary on topics such as anti-bullying, pro-choice and human rights. Nothing like getting corporations and govt. officials to take notice of a special issue like 100+ people jumping up in synchronized movement to the beat. Now, it seems, academia and cultural observers have taken to analyze the "movement." 

No surprise that a mass activity like flash mobs might spur on some critical assessment. But, what does it mean? I mean now Howie Mandel hosts a show on one of the major t.v. networks entitled "Mobbed." The premise is simple: find someone who wants to tell off a neighbor, quit a lame job or ask his girlfriend to marry him, organize a flash mob and then make a statement in a big way. Uhm, ok. What gives? Is this our age's version of plane writing in the sky? Have we realized the ineffectiveness of driving around neighborhoods with a blaring megaphone? Are we all going flash mob?

Considering this phenom a bit further, I boil down the lure of the flash mob to a couple of fundamental human needs or desires. First, we like to belong to something bigger than ourselves. We want to be a part of the action and in the know. Taking part in a cause or event provides us with a sense of purpose and meaning. I think this is one reason why people join churches, clubs and teams. Secondly, it's about making a statement. Getting noticed and having an impact. We are more than the sum of our parts and a flash mob illustrates this idea in a tangible (and rhythmic) way.

Another metaphor for a life well lived . . . Get in the action. Be a part of something bigger than you alone. Engage in the world around you even if it only lasts the length of a 3 minute song. Don't be afraid to wave your arms around a little bit. Who cares who is watching. Make a statement.

Good stuff.  Now here's a flash mob for your viewing pleasure: